Are you tired of feeling isolated as an entrepreneur? Are you constantly dealing with people who just don’t get your vision? Join me at the Woman Led Unconference
Nobody took me seriously when I started by business four years ago. I stood at my tabletop at BakingTech (our industry’s biggest conference), and was ignored by many baking professionals.
“Oh, she’s just doing this as a part time hustle so she can be with her kids”
“She’s just a blogger, and will quit when she finds a job"
“Don’t take her seriously, she won’t be around too long”
| “Her business isn't even a thing”
Was it hurtful when those words got back around to me? Yes, but not as much as the reason why companies wouldn’t buy advertising from me. The real reason? I was a woman going against the grain in two heavily male dominated industries - baking and start up tech. You couldn’t stack the cards high enough against me back then.
I started knocking on Angel and VC doors, and door after door, no one took me seriously. They all thought the best I could be was a blogger, they didn’t agree with my business model, and most importantly, they didn't get how my business model would scale. Honestly, I didn’t know either. But what I felt back then, is exactly how I feel right now. My heart is in commercial baking, and I knew I could find a way to make my business thrive.
| I needed a network
I was isolated as an entrepreneur, and no one I met in these male dominated spaces was able to see my vision. I needed a network that could help provide feedback, resources, and end the isolation. So I created an informal Women only mastermind group. I reached out to fellow start up women to create a weekly roundtable where we created our own network, and eventually, we formalized as Woman Led Inc.